Advertising with reach

Why not try a bit of creative advertising for a change?

Advertising with reach

How about on one of our buses, for example? They’ve got plenty of space, they get around – and they get your messages across.

All prices are net, plus 19% VAT.

We’ll get your advertising rolling

You can place your advertising on (and inside) our 67 modern buses.

  • Full wrap: side panels, roof trim, entire rear and parts of the windows
  • Traffic boards: rear panel, road-facing and door sides
  • Partial design: rear window and tailgate
  • Poster advertising: advertising inside the buses

We operate throughout Kaiserslautern: with 25 bus routes covering a total distance of 380 kilometres and serving nearly 500 stops. Our buses are also used for the Park&Ride service to the Fritz-Walter Stadium and run as night buses to the surrounding towns. This ensures that your advertising reaches an ever-wider audience.

Media data

Population in the service area over 100,000 residents
Number of buses67
Type of buses36 single-deck buses (of which 21 are hybrid and 10 are electric);
31 articulated buses
Bus routes16 routes and 9 night bus routes
Route length357 km
Average number of passengers16.2 million annually;
44,350 daily
Stopsover 500 stops

Articulated bus

Side panels, roof moulding, the entire rear section and parts of the window area

€750
per month plus VAT

A long blue articulated bus bearing an advert for the Technical University of Kaiserslautern on a quiet street in front of bare trees
Kaiserslautern Municipal Utilities’ green Demando bus, featuring a QR code and a call to apply for STEM careers, set against an urban backdrop under a blue sky.

Solobus

Side panels, roof moulding, the entire rear section and parts of the window area

€550

per month plus VAT

Two modern Kaiserslautern municipal utility company electric buses with green roofs, parked in the sunny outdoor area in front of trees and residential buildings

E-Solobus

Side panels, roof moulding, the entire rear section and parts of the window area

€600

per month plus VAT

When you book a bus wrap, we will send you a sketch of the bus.

Formats & Placement

Booking: Minimum term of 6 months

Full-surface wrap

Frequency: monthly

Traffic boards

A modern articulated bus operated by Stadtwerke Kaiserslautern, displaying an advert for classical concerts, outside the Verkehrshalle in sunny weather

18/1 format, approx. 9 m²

on the roadside

€250
per month plus VAT

Kaiserslautern Municipal Utilities: articulated bus with advertising, urban backdrop at dusk, sustainable local transport in Kaiserslautern

4/1 format, approx. 2 m²

on the roadside or door side

€150
per month plus VAT

Frequency: monthly

Rear area

Rear view of a blue city bus featuring an advert for the SWK card digital and a smartphone app for saving money in Kaiserslautern.

approx. 4 m² of advertising space

€250
per month plus VAT

Booking: Weekly

Poster advertising

Job advert for a public transport bus driver at Stadtwerke Kaiserslautern, with a QR code for online applications

Format: DIN A2

The posters are generally displayed in an aluminium frame behind the driver’s seat.

Weeks 20 posters30 posters
1 €180 €270
2 300 €€450
3 €420€630
4 €540€810

General information

The design of the bus must be checked and approved by us.

We’d be happy to put you in touch with a sign-maker for the vinyl wrapping.

Posters and data for the screens must be supplied no later than one week before the booking period.

You are responsible for the production costs for labelling and printing.

Upon expiry of the contract, any vehicle wraps will be removed by the client’s advertising technician or by SWK. These costs will be invoiced upon expiry of the contract and depend on the extent of the wrapping.

Advice and Contact